MASTERING ONLINE VIDEO MADE SIMPLE

Changing technologies have sourced paradigm shifts in the way companies used to do their business. Gone are the days when print media, radio and television were considered the only ways of reaching the masses.

The internet evolution has caused a revolution especially in the fields of advertising and marketing. Internet has become the most effective mode of communication and today millions of companies around the world are engaging in online business activities in one way or another.

Even the companies who do not have an online presence rely extensively on online advertising and marketing campaigns in order to reach to millions of potential consumers and create brand awareness and promote their products and services.

As internet is becoming the most extensive medium of communication. Well focused and future oriented companies realize the potential of the “Interactivity” of the online medium and hence they are spending millions of dollars on online marketing.

Below are the chapters that you are about to enjoy reading:

Chapter 1 - Introduction to use of video online
Chapter 2 - Scope of using videos
Chapter 3 - Marketing through Videos & its Types
Chapter 4 - Basic categories of online videos
Chapter 5 - Viral video
Chapter 6 - Promotional video
Chapter 7 - Educational video
Chapter 8 - Online videos and business objectives
Chapter 9 - Selecting a video style
Chapter 10 - Why a video is essential for your website
Chapter 11 - How to develop and edit a video
Chapter 12 - How to upload a video to your website
Chapter 13 - Additional software features while uploading your video
Chapter 14 - Tips to develop effective online videos
Chapter 15 - How to optimize video SEO
Chapter 16 - Why videos are essential for small businesses
Chapter 17 - Pros and cons of using videos
Chapter 18 - Using Videos on Websites in a Glance

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